Rappi & Nestlé, se juntaram para lançar uma linha de quatro sobremesas para venda exclusiva no Rappi Turbo, que tem entrega rápida em até 10 minutos. São elas: Rappudim de Leite Moça, Bolo Cremoso de Suflair e Espalhafatosa, nas variações de Leite Ninho e Brigadeiro. A iniciativa foi de fortalecer o Rappi como love brand, que está presente na vida do consumidor em momentos mais emocionais, quando bate aquela vontade de docinho aliada a super conviência da entrega rápida, pelo qual a marca já é conhecida.
Rappi & Nestlé have teamed up to launch a line of four desserts for exclusive sale at Rappi Turbo, with fast delivery in up to 10 minutes. They are: Rapudim de Leite Moça, Suflair Creamy Cake and Espalhafatosa, in the variations of Leite Ninho and Brigadeiro. The initiative was to strengthen Rappi as a love brand, which is present in the consumer's life in more emotional moments, when that desire for a sweetie hits, combined with the super convenience of fast delivery, for which the brand is already known. The creative proposal was to bring very colorful packaging, with a playful design emphasizing the colors and iconic elements of the Rappi brand before and after the rebrand, which at the time was in progress. The creative development went through several collaborations and alignments so that it was suitable for the re-launch of the brand and the desserts.
creative director: sofia ferreira| strategist: anna carla abreu | art director: daniela almeida|copywriters: marina cardoso & caroline bespalec
executive producer: lyvia nishimura | food stylist: fernanda carriel | photographer: gabriel machado